Souza/Rangel: DOI 10.18536/bcce.2015.

Jump to: Business Creativity and the Creative Economy | Volume 1, Issue 1

Souza, B. C., & Rangel, J. F. L. B. R., Jr. (2015). Speed of processing and creativity in the digital age. Business Creativity and the Creative Economy, 1(1), 13-21. http://dx.doi.org/10.18536/bcce.2015.

Speed of Processing and Creativity in the Digital Age

Bruno Campello de Souza
Graduate Program in Management
Federal University of Pernambuco

João Francisco Lins Brayner Rangel, Jr.
State University of Pernambuco / DeVry Brasil-FBV


Cognitive Mediation Networks Theory attempts to explain how thinking and acting are affected by digital technologies and their sociocultural contexts. Emphasis is given to the concept of “hyperculture,” which has been theoretically and empirically associated to specific patterns of mental functioning and to a robust increase in intellectual performance. The present article advances this model by investigating the impact of hyperculture on speed of processing and creative styles. Results suggest that the digital age tends to promote a higher speed of processing, perhaps at some cost to careful, in-depth reasoning. It favors the Emotional-Intuitive mode of creativity. These findings both confirm and expand the theory, adding new layers to existing views on the subject.